Monday, March 2, 2020

Digital Distribution - App

Another way to distribute your magazine is with an app and due to the popularity of apps its possible this could become bigger than the websites if its not already. Apps can be more accessible now and apps are easier to navigate and you can give it a nice clean feel that keeps the reader on for a while longer. With an app you can increase interactivity between your magazine and reader because of things like a share button which will also spread your magazine out a little bit more. A big reason why apps could be better than physical magazines is analytics which can be helpful for obtaining data and give your reader better options to read based off their interest. One thing to keep in mind is that you'll also need to advertise your app as well but this could be easier because you can get your app on the apple's app store which allows you to advertise your app on there. After the reader downloads your app you can have them turn on their notifications and you can send them notifications on articles that are of interest to them which will increase their time on your app. An app could also allow for advertisement on the app which allows other companies to pay you for their ads on your app.

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